What about me? I’m just as important (Who counts in global media?)


Before starting University my knowledge of the news and what is happening in the world was experienced through two forms; the National News and The Daily Telegraph. I realise just how naïve I was to everything going on in the world. Even now trying to broaden my horizons of news unfortunately, there are still some stories that do not make international news.

This brings us to the question, who counts in global media?
Well to count in global media you must be considered newsworthy. And what is exactly is newsworthy? Newsworthiness contains the various concepts such as; cultural proximity, rarity, visual imperatives, personalisation and negativity.  Just to name a few.

Globalisation has produced a countervailing ‘domestication’ of stories, where the international has to be filtered through domestic sensibilities and interests, similar.” (Lee-Wright, 2012)

News coverage must have some domestic appeal for the audience to become engaged within it.


Unless you read and watch news that has an international news base you will not hear of some news stories. This is because of cultural proximity.  We are shown things that are familiar to us and have some cultural similarities to us and those stories that do not have a strong cultural tie to us are either not as noticed or just not shown at all. A clear example of this is the limited news coverage on Syria compared to the massive coverage of Miley Cyrus ‘Twerking’ (which we can all agree was not pretty). The media knows we love to hear stories about celebrities and all their mishaps. Why do celebrities count more in global media than those suffering?

Rarity is another popular form of newsworthiness, the more surprising and unexpected an event the more curiosity and news coverage. The coverage of the Twin Towers and Boston Bombings was enormous; these events were shocking and unexpected.  Unfortunately even though what is happening in Syria is just as devastating as these events it does not receive the equal news coverage it should.


These ideas of what is considered newsworthy all fall under the umbrella of ‘old media’. In the eyes of ‘old media’ the Arab Spring anniversary did not contain these elements to be seen as ‘newsworthiness’.  Peter Lee-Wright presents this idea, “Sky News did not consider the Arab Spring in any context worthy of inclusion in their ‘Top 20 World News’ stories. So all of Britain’s main traditional news sources tacitly agreed that the anniversary did not signify”. (Lee-Wright, 2012) 

If it wasn’t for media sources such as Al Jazeera and social networks or any kind of ‘new media’, how much of the Arab Spring would we know about?

The form of ‘Old media’ may not necessarily be showing us everything that is happening in the world, but thanks to ‘new media’ and globalisation hopefully this is all changing and what is considered newsworthy.


Lee-Wright, P (2012) ‘News Values: An Assessment of News Priorities Through a Comparative Analysis of Arab Spring Anniversary Coverage’ JOMEC Journal: Journalism, Media and Cultural Studies.


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