That’s not a knife….. This is a knife!

“The Australian film industry got off to a flying start, producing what was probably the world’s first full length feature film in 1906. The film was the Tait brother’s production ‘The story of the Kelly Gang’; a success in both Australian and British theatres, and it was also the beginning of a genre of bushranger stories” (Australian government, 2007).

The Australian film industry is being continuously overshadowed by stereotypes, a limited budget, bigger film industries and limited advertising and marketing knowledge.

I have probably watched only a few Australian films in my lifetime and even though I think I have watched a decent amount the ratio of Australian films I’ve watched to the ratio of American films would be 200 to 7, definitely not a balanced number.  I question the reason why I have not seen as many Australian films. I feel there are a lot of Australian films out there that I just do not know about and I feel that there has not been enough promotion of these films for myself and other people to learn about them.  The last Australian film I watched at the cinemas was ‘The Great Gatsby’.

So what is the Australian Film industry not getting right?
I feel many Australian films go unnoticed. The production budget for Australian films is several times lower than U.S. films creating difficulties in the advertising/marketing budget. (Filmink) With not enough promotional efforts people cannot support Australian films if they do not know about them.  It has also been hypothesised that Australian audiences are not eagerly lining up to see Australian films as they feel the films have a ‘cheap knock-off’ feel or as we cannot afford the same budget as Hollywood, the quality of the film will not be the same (Filmink).

With so many hypothesises of why Australian films become a big ‘flop’ establishing the core reason  for why this is happening and understanding where to begin to gain that desired appreciation for Australian films, the need for successful qualitative research is important.

The proposed qualitative research- Grounded Theory


Above: Grounded theory compared to conventional methods
Grounded theory is “an interpretive qualitative research method originally conceived by Glaser and Strauss (1967). These two distinguishing principles of Grounded Theory render it an excellent tool for analysis of social phenomena, particularly when there is little known about the situation under investigation” (Jones, Kriflik & Zanko 2005). As Australian film industry presents various issues, applying Grounded theory would be an exceptionally useful qualitative research method, as it allows researchers to engage within the intended environment (Australian film industry) without needing to have any previously developed theories and hypotheses.
What is hoped to be gained from this is the underlining issue that stands out the most within the Australian film industry: production budget, audience attitude or the advertising/marketing process. The three coding techniques; Open coding, Axial coding and Selective coding will contribute to gaining the required research.  (Jones, Kriflik & Zanko 2005).

Maybe the Australian film industry just needs to work on promoting their films better in order to grab the mass audience’s attention, which is needed to get that ‘Box office hit’.



Australian government (2007), Film in Australia

Filmink, So why make films in Australia,

Jones M.L, Kriflik G.K & Zanko M, (2005), Grounded theory: a theoretical and practical application in the Australian film industry,



Dehumanization and violence of video games- regulating the consumption of children’s gaming activity


The idea that video games are influencing negative behaviour within children is an ongoing social anxiety. Video games that involve killing of random citizens, bombing buildings, women in degrading roles and anti-social behaviour can have parents questioning how is this affecting their children?


Video games are products that children consume and this can relate to children’s consumption of foods, media types (television and movies) and other tangible goods via media interaction (Green, 2014).

Mentioned by ‘Child and Family mental health’ the idea of self- regulation with video games must be done via an internal control rather than an external control (parent- imposed). “Changing our perceptions about video games from being the point of conflict to that of a learning tool could help shift our approach to teaching children how to manage their consumption and learn better regulation skills” (Green,  2014).

Gaming experience

The use of video games within my household was never a problem. All three of us kids played Mario Kart and various games on the WII. As we got older my brother then moved onto the PS3 and the games that he bought were; Call Of Duty, Assassins Creed, FIFA and Grand Theft Auto.

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The games that were the most violent had ratings of MA15+ or R18+ and this makes the point that yes these games do involve highly violent scenes however, they are rated for a reason to pre-warn parents the content of the video games. This classification rating involves the Board that “classifies six separate elements for games: themes, violence, sex, language, drug use and nudity” (Jager, 2013).

Creating the right balance

Video games can have various effects on people and it is different for each individual. Implementing regulation and classification system helps monitor the control of audience’s interaction. There are still debates now about whether video games are causing harm or influencing certain behaviours.


Green, J (2014), Child And Family Mental Health, Kids and video games,

Jager, C (2013), Entertainment, Is The Australian Video Game Classification System Still Broken?,

The juggling exercise (What exactly do we know about multitasking?)

Whenever I turn my laptop on or pick up my phone, the multitasking starts straight away. It has become such an unconscious behaviour of mine.  Multitasking seems to be a technique many people adopt and use when they are browsing the internet, doing homework, watching television and connecting to their phone. The question is whether multitasking allows you to juggle many activities at once or whether attending various activities prevents you from giving your full attention to any of them.

“If you are doing several different things at once, then you may be what researchers refer to as a “heavy multitasker.” And you probably think that you are fairly good at this balancing act. According to a number of different studies, however, you are probably not as effective at multitasking as you think you are” (Cherry, 2014).


In a study conducted on the multitasking behaviour of television and computer usage it was found that the switching rate between both media sources to be high. It was found to have 120 switches per 27.5 minutes of media multitasking  (Brasel & Gips 2011). The participants were found to spend two thirds of their time on the computer, finding the gaze on the computer to be far longer than the average gaze recorded on the television. However, it was found that the gaze time on both media sources to be short with only 78% of television gaze and 49% of computer gaze lasting <5 seconds (Brasel & Gips 2011). This is further supported in the journal article ‘Multitasking’ which stated, “a study that shows people can only work for an average of eleven minutes before being distracted off task” (Osif, 2007).

As much as I like to ‘multitask’, I do find there are times when I just have to concentrate on the one task and limit myself to the one off Snapchat or text sent.  Sometimes being productive with a task requires the full 100% of your attention, otherwise activities or chores would not be completed in a desirable time.





Cherry, K (2014), about education “Multitasking-The Cognitive Costs of Multitasking”


Osif, B.A. 2007, Multitasking, American Library Association, Chicago.


Brasel, S, A & Gips, J (2011), Cyberpsychology, Behavior, and Social Networking, 14(9): 527-534.

“Sorry I Was On My Phone”

Phone Usage

If I had to say what outfit I wore to every event for the last few months that would be easy, I would just go on Facebook, Instagram or look at videos or photos on my phone and I could pick from there. This idea that I can track my past events through photos and videos makes me question, how much am I missing around me when I am so intrigued with what is happening with my phone or my friend’s phone. I cannot remember the last time I went out for dinner and not one person did not pull out their phone at some point. This is illustrated in the video “I forgot my phone”.

The problem does not just stop with myself and my friends, it continues into the public domain. I was out at a concert in Sydney a few weeks ago and every person had their phone out videoing. The thing that bugged me the most was when people were taking videos or snap chats, they would turn around and start videoing the whole crowd. I believe I would have starred in over 150 stranger’s videos. This makes me a little uncomfortable, I should be able to stop people videoing me as even though I am in public, I am still allowed to have my own personal space and sometimes this line of what is considered private usage and what is considered public usage can become blurred.

This image was taking at a concert I attended; the band asked everyone to light up their phones to create an idea of candles being held up

When to use mobile phones at appropriate times has many unwritten rules; I feel there are just some times when everyone knows that using a mobile phone in certain public spaces should not be allowed. Whilst I was in America my friend and I visited the 9/11 memorial, outside people were taking photos of the memorial, however, there were no selfies or posing in front of it. When we went into the museum section I did not see one single phone out. Even though there was no speaking to people everyone was connected by the sadness of the event. No phones being out, demonstrated that there are still public spaces where no one feels the need to be connected to their phone, they want to see what is happening right in front of them and be fully part of it.

Is our phone usage private or public?

If I was asked whether I thought my phone usage was private or public, I would have originally answered with private. However, thinking about it more, not all of the activities I participate in on my phone can really be considered ‘private’. The use of Facebook and Instagram blurs the line of private and public. I only let certain people see my Instagram and Facebook and even though my settings are on ‘private’, I think well there are still a lot people that can see what I post up, so does this change my usage to public? Or is this a different form of private?


Lights, Camera, Action

Torsten Hägerstrand developed three constraints that can appear in our social domain. These constraints include; capability, coupling and authority. Hagerstrand explains that “human spatial activity is often governed by limitations” (Corbett, 2001).

  • Capability constraint– “refers to the limitations on human movement due to physical or biological factors” (Corbett, 2001).


  • Coupling constraint– “refers to the need to be in one particular place for a given length of time, often in interaction with other people” (Corbett, 2001).


  • Authority Constraint– “is an area (or “domain”) that is controlled by certain people or institutions that set limits on its access to particular individuals or groups” (Corbett, 2001).

I do enjoy the idea of going to the cinema, buying bulk ‘junk food’, seeing a movie I’ve been waiting ages to see and just hanging out in a space with a friend. This allows us to appreciate each other’s company and afterwards discuss our views of whether the movie was worth seeing or not.

Unfortunately I did have some issues with organising to see a movie this week as various constraints kept coming up. When organising a trip to the movies I only came across one of the three constraints. I originally organised to go to the movies with my sister, however, I already knew this would be difficult as she lives over an hour away so this limited when we could go. The coupling constraint is demonstrated by the fact my sister and I could only go to the movies on the weekend, as during the week there was not enough time for my sister to drive down from her job or for me to drive up from University and still be able to drive home at a reasonable hour. Capability and authority was not the limitation that prevented my sister and I going to the movies together as we are both able to drive, so transport was not an issue. The coupling constraint was our major problem as we could only go on the weekend and there were limited times for the movie we wanted to see.

Ironically both my sister and I ended up going to the movies Saturday night but with different people. I went with one of my friends as we both were free at 8.40pm and had both wanted to see ‘If I Stay’ (I recommend those who are thinking of seeing this movie, bring a box of tissues, you are going to need it).

With so many events happening in society now is cinema attendance still popular? “The Australian Bureau of Statistics, 2009-2010 found the cinema had the highest attendance rate of all the venues and events surveyed, with an estimated 11.7 million people (or 67% of those aged 15 years and over) having been to a cinema in the 12 months before interview. Cinema attendance rates increased from 65% in 2005-06 to 67% in 2009-10” (Australian Bureau of Statistics, 2011).



With downloading and streaming of movies making it easier for people to enjoy a movie from the comfort of their homes it is easy to wonder whether going to the movies is still a popular pastime today. However, viewing movies at home does not provide the same experience we receive when we go to the cinema. There is just something exciting about seeing a movie on the ‘big screen’.  When looking at the Bureau of Statistics I noticed that it was found in 2009-10, 67% of those who attended the cinema were aged around 15 years old. This encouraged me to reflect on my own cinema experiences and to begin thinking about how old was I when I visited the cinema the most. I would probably say 16, as I had just started working so I had money to spend and it was a fun activity for my friends and I to do after school or on the weekend. So is going to the movies just a social norm for kids to do with their friends?

How much is our cinema experience going to change? Is going to the cinema still going to be part of our pastime in the future? Or is it a social experience you grow out of?




Corbett, J. (2001) “Torsten Hägerstrand: Time Geography”  


Australian Bureau of Statistics, (2011) “Cinema Attendance”,

‘Need for speed’

I know this is a long YouTube clip but definitely have a look at the first five minutes as ‘Four Corners’ has a look at the concept of NBN.


During my childhood Dial-up was the only type of connection to the Internet I had. I was not a huge Internet user; the only time I would go on was for school work as my parents would not allow me to partake in any social networking sites when they first came out. I did not feel it was a big deal back then nor did I know just how much the Internet or technology in general, would become part of our everyday lives. Interestingly, Felicity Sheppard mentions that “Little was known about the technology and even less about the possibilities it would bring to those in the years ahead – that we would shop from the comfort our lounge rooms, doctors would examine patients from miles away and information would be at our proverbial fingertips” (Sheppard, 2014).

Now living in my own place and going to University my usage of the Internet has jumped from only using it for work, to being my second life support. My experience with the Internet has generally been positive; however, it has its moments of suddenly going through a mental breakdown. This has happened a few times whilst Skyping friends in America or during a storm when our Internet provider was down, making it very difficult for me to finish an assessment (very inconvenient). The introduction of NBN and its benefits of speed would make my Internet life that much easier and does sound amazing.


Remote Access and Quality

There are remote areas still struggling with limited access to broadband services and the hope of NBN addressing this problem which is not necessarily true.  The report ‘Towards the Socio-Economic Patterns of the National Broadband Network Rollout in Australia’ found remote areas to be last for the roll out and “by 2020 93% of Australia will be connected to fibre optic but only 7% will have access to NBN through wireless and satellite technologies” (Alizadeh,  2014). Whilst some areas of Australia are disadvantaged with broadband services, the most notable issue that is nationwide, is the quality of broadband services.

The figure below demonstrates this;


Figure one: Percentage of Australian premises in each fixed broadband availability and fixed broadband quality band

Home Access and Usage

Australia has started to catch up with the rest of the world with faster broadband, however for such a developed country we are still very low on the world rankings. ”Australia has jumped up the world rankings of average Internet connection speeds with a yearly increase of 39 per cent” (Karlovsky, 2014).
In my family home fast Internet is vital. With both my parents needing to have access to the Internet 24/7 for work and my brother needing the Internet for study and downloading new games for his PS3, having a slow connection is just impractical. With being able to access the Internet 24/7 my mother finds she spends more time working at home and often feels like she is always working and this was also found in the ‘The Department of Broadband, Communications and the Digital Economy’ (Australian Government, 2013).

Those who are users of broadband connection like my parents have been found to be higher users of the Internet. The figure from ‘Australian Communications and Media Authority’ demonstrates this.


Figure two:

The variety of techno gadgets within my household which access the Internet range from; iPhone and IPad to PS3 and laptop. Fast connection at home and the access to free Wi-Fi was important whilst I was travelling around Europe during my gap year and in America during my University break, this enabled me to contact my parents at the drop of a hat. At some points during the trips there were dips in the connections during a Skype session resulting in unattractive frozen expressions. These issues may dissipate with the introduction of quality fast broadband.

In the future the hope is to provide this vast broadband landscape with the fastest connection possible through the use of fibre optic cables. The way our Internet usage is conducted within the household will once again change.  With this technological advancement will we become more disconnected from each other?
An example of how technology has changed our way of communicating is reflected in the way my roommates and I sometimes communicate via Facebook to each other whilst we are all sitting at the dining room table rather than choosing to speak verbally to each other.  Is personal contact being lost in the way we communicate or is it just a new way of multi-tasking?


With the growth of faster and more accessible broadband connection brings about a brighter online future for us, we are already seeing these results, “By 2012-13, 7.3 million, or 83 per cent of Australian households had home access to the Internet. More than 77 per cent of all households had access via a broadband connection.
Faster connections helped to grow websites such as YouTube, hosting billions of videos including Psy’s Gangnam Style, which has been viewed almost 2 billion times” (Karlovsky, 2014).

Our experience with technology within our households varies within each home, however we all want the same thing, fast, cheaper and reliable connection. With the introduction of NBN the experience we take from this will depend on various factors. “Thus, the ambition to digitally connect and include all Australians does not just depend upon access to ‘fast broadband’ through the provision of fibre to homes but, critically, upon how this technology is perceived, adopted and experienced by householders” (Nansen, Arnold, Wilken & Gibbs, 2013).

There are still a vast population of people in the world without this connection; how long will it take for this to change? What will arise from this? What will be the future for our Internet usage? Think of the possibilities of a fully connected world!



If you guys want to learn more about the future of NBN have a look at this University website








Alizadeh, T, 2014, ‘Towards the Socio-Economic Patterns of The National Broadband Network rollout n Australia’, retrieved 22 August 2014,


Australian Government, 2013, Department of Broadband, Communications and the Digital Economy, ‘Benefits of High-speed Broadband for Australian households’, retrieved 23 August 2014,


Karlovsky, B, 2014. ‘Australia climbs average Internet connection speed world rankings’, ARN, retrieved 23 August 2014,


Nansen, B, Arnold, M, Wilken, R & Gibbs, M. 2013, ‘High-speed Broadband and Household Media Ecologies: A Report on the Household Take-up and Adoption of the National Broadband Network in a First Release Site’, Broadbanding Brunswick, retrieved 23 August 2014,


Sheppard, F, 2014. ‘A brief history of the Internet over the past 20 years and the role of the world wide web’. ABC news, retrieved 22 August 2014,



Measuring Your Social Impact

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The concept of audience measurement includes who is listening, watching, or actively engaging in any form of media communications. Television and radio have been monitoring ratings and the movement of audience for years, allowing them to understand what is grabbing the audience attention. What happens when we become the ones wanting to measure our audience within ‘our social world’? We then look at audience measurement in regards to online media or specifically social media, this allows us as ‘producers’ to measure who is following, retweeting, liking or ‘reblogging’ us.

The various techniques that allow for the measurement of audience and online activities falls into six categories;

  • Gathering data: activity that goes on within your social media site
  • Non-specific tools: such as google alerts and google analytics
  • Aggregating tools: social mention and Nutshell mail
  • Monitoring dashboards: igoogle and NetVibes
  • Channel-specific tools: Booshaka, and Klout
  • Higher end tools: Spredfast and Radian 6

(idealware, 2011)

The idea of ‘Gathering data’ is what you as a creator, gather from what you produce and this is measured in various ways depending on the type of social media you use. “In Facebook, you focus on three main areas: likes, comments and links on posts, and shares. If someone “likes” your page, you know they’re listening to you. When followers add comments to your posts, you’ve made the conversation two-way by engaging them. And when they share your posts with their Facebook friends, you’ve expanded your audience” (idealware, 2011).

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Non-specific tools for monitoring audience measurement, which includes ‘google analytics’, is a useful way for those who have blogs to gain an understanding of their audience and to “monitor traffic to your website from all your social media channels” (idealware, 2011).  From further research I found that Google analytics demonstrate how to set their program up in the blog account WordPress.
(Google analytics talks about setting them up in a WordPress account,

The Channel specific tools provide a means of measurement for those who want more refined and complicated metrics yet in an inexpensive way.  The tool focuses on all the complicated statistics within measurement on Facebook including comparing Facebook pages with fancount and user interaction (Linkedin, 2014). Another channel specific tool is Klout which is focused on Twitter and your interaction.

This idea of being able to measure audiences in various ways is not only appealing, but can also become obsessive; through being able to track the movement of individuals on your blog, who is liking and sharing information you have produced on Facebook and the influence you have on people through twitter. I guess it is not only producers who need to see how many people are watching their shows but we as a society need to know who is listening to us.




Berry, A & Bernard, C 2011, A few good tools for measuring and monitoring social media, idealware, viewed 14 August 2014


Linkedin, 2014, Allfacebookstats, viewed 14 August 2014,